Coffee is where everything begins

NAAD

NAAD is a celebration of Indian coffee — its origins, its people, its diversity and its possibilities.

From the soil where coffee grows to the final cup, we explore every step with curiosity, knowledge and respect for craft.

Come experience Indian coffee differently.
Indian coffee Roastery, bistro, academy Retail, research, community

ONE COFFEE WORLD. SEVEN EXPRESSIONS

Coffee is at the heart of NAAD.

Around it, the Roastery, Bistro, Bakery, Retail, Academy and Library create a living ecosystem where coffee can be tasted, understood, studied, shared and enjoyed.

NAAD cafe counter with wood, concrete, coffee vessels and mandala wall installation
01

Coffee

Indian coffees sourced from diverse growing regions.

02

Roastery

Where green coffee becomes character through craft and control.

03

Bistro

Food designed to sit naturally beside the coffee experience.

04

Bakery

Pastry, bread and daily warmth from the same hands-on culture.

05

Retail

Coffee, merchandise, equipment and brewing tools for home rituals.

06

Academy

Workshops, tastings, brewing and sensory education.

07

Library

Research, books, process notes and coffee culture.

Iced pour over coffee at NAAD

INDIA, THROUGH COFFEE

India is not one coffee origin.

Across mountains, forests, climates, species, varieties, farms and communities exists an extraordinary diversity of coffees still waiting to be discovered.

At NAAD, we search for coffees that express this diversity — from familiar Arabicas and Canephoras to rare varieties, experimental processes and lesser-known coffee species.

  • Every coffee has an origin.
  • Every origin has a story.
  • And every cup gives us another way of understanding India.
Come experience Indian coffee differently.

From soil to soul

The journey of coffee.

Every step leaves something in the coffee.
This journey gives meaning to From Soil to Soul rather than leaving it only as a slogan

01 SOIL
02 PLANT
03 CHERRY
04 HARVEST
05 PROCESS
06 DRY
07 ROAST
08 BREW
09 CUP
10 SOUL

The journey of coffee is a chain of care, craft and intention.
From the soil where it begins to the soul it touches.

EXPLORE OUR WORLD

ROASTING WITH INTENTION

Our roastery sits at the heart of NAAD.

Here, every coffee is approached individually. We roast not to impose a flavour, but to reveal what is already present in the seed — its origin, variety, process and character.

Our Probat UG-22 gives us the control and consistency to translate that potential into the cup

UG-22 Probat roasting unit at NAAD

COFFEE AT THE TABLE

At NAAD, coffee and food belong together.

Our bakery and kitchen explore flavours, textures and ingredients that complement the coffees we serve — from freshly baked breads and pastries to dishes created for the rhythm of the day.

  • Sometimes coffee accompanies the food.
  • Sometimes the food reveals something new in the coffee.
Almond croissant from NAAD bakery
Cappuccino at NAAD

A PLACE TO LEARN, QUESTION AND SHARE

Knowledge should not sit behind the counter. It should be shared.

Coffee becomes more fascinating the more we understand it.

The NAAD Academy brings producers, professionals and coffee lovers together through tastings, workshops, brewing sessions, sensory education and conversations.

Our Library extends that curiosity through books, research, process documentation and the accumulated knowledge of coffee cultures around the world.

Pour-over coffee prepared for tasting and study

THE NAAD JOURNAL

Coffee is a question
we never finish
answering.

The NAAD Journal documents what we discover along the way — from farms and varieties to fermentation, roasting, brewing, sensory science, coffee culture and the people shaping the future of Indian coffee.

ALL BEGIN WITH CURIOSITY.
Coffee at NAAD

PEOPLE OF NAAD

NAAD is
ultimately about people.

Each one has a place in NAAD.

Because a coffee community is not something we can create alone. It grows through relationships — from the farm to the roastery, from the barista to the customer, and from one conversation to another.

This is the community we want to build around coffee.

NAAD coffee space with seating and coffee displays
People sharing time at the NAAD cafe
01FOUNDERSThe founders who imagined it.
The NAAD roastery team at work
02TEAMThe team that brings it to life every day.
Coffee prepared at NAAD
03FARMERS & SUPPLIERSThe farmers who grow our coffee. The producers and suppliers who work alongside us.
Coffee shared at NAAD
04CUSTOMERSAnd the customers who walk through our doors, drink our coffee, ask questions, share opinions and come back again.

From soil to soul, every cup is a result of countless relationships.

And every relationship begins with people.

Coffee at NAAD

WORK AT NAAD

Grow your knowledge. Build your coffee career with us.

NAAD is a place to work, but also a place to learn.

Work alongside passionate coffee professionals, develop your skills and deepen your understanding of coffee — from brewing and sensory to roasting, hospitality and beyond.

We are always interested in meeting curious people who want to learn, contribute and grow with us.

Would you like to be part of NAAD?

Send your CV

Events

Coffee is better when shared.

Cuppings. Workshops. Conversations. Guest roasters. Producer encounters. Brewing sessions. Research presentations.

Our events bring together people who grow coffee, work with coffee and simply love drinking it.

See what's happening at NAAD
Coffee shared at NAAD

B2B

Build better coffee with us.

NAAD works with cafés, restaurants, hotels and businesses that want coffee to become a meaningful part of their identity.

From coffee selection and roasting to equipment, workflow, training and long-term supply partnerships, we build coffee programs around quality, consistency and knowledge.

Work with NAAD

Retail

Coffee, merchandise, equipment and brewing tools.

Shop Coffee Merchandise Equipment Brewing Tools

FAQ

Everything you need to know.